You can boost your SEO strategy by selecting the right keywords to attract customers at all stages of their buying journey.
How to do keyword research in your particular industry?
Identify topics of interest in your industry
What are your favorite topics to read about? What are your main challenges/challenges? And what are your main challenges/challenges? You can find a variety of resources that will help you on your quest.
Your ideal buyer or buyer persona
Take advantage of the fact that your marketing department may have already developed (typical prospect profiles), based on interviews with customers and other research, which can be used to create a ‘buyer’ persona.
Most frequently asked questions by your customers
Consider the questions your customers most frequently ask about your products or services. You can create valuable content by thinking about the questions that your customers ask you.
Comments on products and Services
B2B customers often express their opinions on the products and services they purchase.
You need to know the keywords you want to use once you have decided what you will be creating content about.
Three factors determine the quality of a key phrase:
- Volume: How often are searches performed for this keyword?
- Competition: Is it difficult to get the top position for this keyword?
- The intention: What stage of the purchasing journey is this keyword used?
Google Keyword Planner
It is a great online tool that can help you determine these first two factors quickly. It is useful for selecting keywords, even though it was initially designed to maximize performance in Google Adwords campaigns.
Also, the keyword planner will suggest keywords based on your topic. You will also be able to see the monthly search volume and level of competition for each keyword.
Google queries are the result of a person who is trying to solve a particular problem or seize an opportunity. If the problem is the same as your solution, then the content will turn a visitor into a buyer who shares the same interest in the topic. Also, you can connect with your audience by using keyword research.
A search engine query can be classified into three different categories.
- Navigation: “Take Me to a Specific Destination”
- Information: “Answer a question”
- Transaction: Please help me to make a purchase
It is important that the keyword and the content match to satisfy the visitor’s intention. This will help to avoid high bounce rates, which can lead to poor Google rankings.
Long Tail Keywords
You must consider the “long-tail” keywords when matching keywords to content. They are less searched-for words that are more transactional and specific. They are very helpful to improve the SEO of your website.
These words are different from “more general” words, which tend to be shorter, with high competition and low intent for transactions.
Long-tail keywords describe your content. By choosing keywords that accurately describe what your business does, you can attract more qualified visitors who will read your content or download your offers.
Use keywords in building your B2B website
After you’ve collected keywords and topics for each topic, find ways to integrate these keywords not only into your content but also into your website.
Also, use these keywords to describe the pages on your website. Include them in the CTAs and metadata.
The SEO potential of content that is built around a solid keyword strategy is multiplied. Also, it is not necessary to add a list of keywords to your blog, as the content was strategically created to include relevant keywords.
The content is viewed by search engines as an answer to the visitors’ needs. Contact us we can provide the keywords that will boost your business website traffic in the best possible way.